Welcome to Customer Relationship Management (CRM) channel of the exhibition. In this channel you will find information such as news, articles, casestudies and whitepapers relating to Customer Relationship Management (CRM). You can also contact providers of Customer Relationship Management (CRM) solutions directly in the FREE exhibition.

So what is Customer Relationship Management (CRM)?
Retail and utility companies have realised that a key differentiator in a market with shrinking margins is good customer service. A Customer Relationship Management (CRM) system stores information on individual customers and their transactions with the company and uses it to deliver personalised content.