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Closed Loop Marketing: increase conversions The web has changed the way we connect to target audiences. Are you benefiting fully from the insight offered through online customer responses and behaviour? Download our white paper to reveal the secrets of Closed Loop Marketing.
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360° analysis of clicks and content Online services offer marketing decision-makers and editors direct feedback about the effectiveness of their activities: technology offers ways of precisely measuring success.
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Social Search: In Search of the Human Element This white paper examines the ever-evolving world of enterprise search, and introduces a unique approach called Social Search that mines a collective set of user behaviour patterns to produce search results directly pertinent to the needs of an individual user.
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Web 2.0 is here - is your web infrastructure ready? The shift from static business-to-consumer Web sites to interactive B2C Web sites - essentially the evolution from Web 1.0 to Web 2.0 - has paved the way for increased interactivity between businesses and consumers
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Web 2.0: engaging customer passion The communication channels available through social networking, blogs, customer communities and online interactive environments have given rise to remarkable levels of user involvement and user-generated content. This has resulted in a new Web economy, where content is transformed into passionate customer activity rather than passive browsing behavior.
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Technical White paper - VYRE Unify VYRE Unify is a complete, flexible software solution for the creation and management of dynamic content driven websites and web based applications.
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